Promotion Mix Essay

1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product, while others may be aimed at potential customers who are fully aware of the product and are likely to purchase it. All the elements of the mix played their roles in bringing about the sale. The elements of the promotion mix must be coordinated and integrated so that they reinforce and complement each other to create a blend that helps in achieving the promotional objectives of the organization. 1.2 Elements of promotional mix Personal Selling Sales Promotion Public Relation †¢ Trade Fairs and Exhibitions Advertising Sponsorship Online Promotions 1.3 Factors influencing promotion mix †¢ The funds available for the activity Irrespective of what the right proportions of a promotion exercise are, it is the funds available that are really crucial in determining the final  promotional mix. It is only a business with the requisite financial resources that can begin and see a promotional effort through. †¢ The nature of the market The first market factor is the position of a product in its life cycle. The creation of primary demand, hitherto nonexistent, is the primary task during the introductory stage; therefore, a high level of promotion effort is needed to explain a new product to potential customers. †¢ The nature of the product In determining the promotional mix the nature of the product being offered must be assessed given that creating awareness say for a consumer product is quite a different kettle of fish compared to what’s required for an industrial product. †¢ The product’s lifecycle stage Determining the promotional mix accurately also calls for an assessment of the four lifecycles that a product goes through. At introduction a product must be presented to the customers and thus creating awareness is the biggest concern. Personal selling and public relations are very applicable. At the growth stage there is already some awareness so advertising is applicable in strengthening the brand name. At maturity advertising remains applicable in fending off the competition. Finally, during sales decline a business will want to substantially cut down on promotional efforts. 1.4 Basic objectives of promotion †¢ To present information to consumers as well as others. †¢ To increase demand. †¢ To differentiate a product 1.5 Role of Promotion †¢ To communicate with individuals, groups or organizations directly or indirectly. †¢ Facilitate exchanges by informing and persuading one or more audiences  to accept an organization’s products. †¢ Communicate with their customers. †¢ Design communication to your specific target audience. 1.6 Scope of the study The present study is an attempt to analyze the existing promotional mix and its effectiveness in organizational growth and development. 1.7 Objective of the study âž ¢ To identify the promotion tools used in Elite super market âž ¢ To measure the influence of promotion mix âž ¢ To asses the responses of the consumers towards the promotional strategies âž ¢ To suggest measures for promoting sales âž ¢ To identify the consumer preference âž ¢ To help in developing promotional plans of the company 1.8 Research methodology 1.8.1 Sources of data Primary data: It was collected through consumer survey and personal interview. The sample size was 50 customers. Secondary data It was collected through books, journals, organizational manuals, magazines, documents and internet. Analytical tools †¢ Tables †¢ Charts †¢ Graphs 1.9 Limitations of the study âž ¢ There can be reporting bias on the part of respondents âž ¢ The sample selection is restricted to 50 consumers due to time constraints âž ¢ Financial constraints effect the reliability of the study âž ¢ Being a student work, the project also helds the inherent limitations of lack of expertise âž ¢ The study is restricted to elite super market and findings cannot be generalized Scheme of the Study The findings of the study are chapterized into 7 chapters. The first chapter consists of the introduction regarding the topic, scope, objectives, research methodology and limitations of the study. The second chapter includes the review of literature. Third chapter consists of the industry profile. The fourth chapter is the company or organizational profile. Fifth  chapter is presentation and analysis of data. The sixth chapter consists of the findings and interpretation and the last chapter is the conclusion. In addition to this, bibliography is annexed. The appendix portion covers the secondary data formats, structured interview schedule, etc.

My Brother, My Executioner Essay

I – The Characters Estaquio â€Å"Istak† Salvador / Estaquio â€Å"Istak† Samson * Estaquio also known as Istak is a young man serves as an acolyte in the church in Cabugaw. He was raised by Padre Jose, a Spanish priest in Cabugaw and gave him good education about healing arts and other practical skills that made him fit to become a priest. Istak got sick during their stay in Cabugawan and that time, Capitan Gualberto Together with his Spanish official took An-no and killed him. Dalin * Dalin is a widow and became the wife of Estaquio â€Å"Istak† Salvador. She was brought by An-no together with her late husband who died in Po-on because of his illness. Dalin was the reason why Istak and An-no had some misunderstanding. During Istak’s journey together with their relatives in Po-on, Dalin was the one who led the way to Pangasinan because she was the one who is familiar to the place. Ba-ac * Ba-ac is the Father of Istak and the Wife of Mayang. He is very angry and at the same time, bitter to the Spanish Colony because of losing his one hand. Ba-ac was the one who killed the new priest in Cabugaw after he went and beg to the priest for Istak to be in the church again. He was also the one who led the journey to Pangasinan together with his family and relatives. He died during the journey because of the python who struck him. Mayang * Mayang is the Wife of Ba-ac and the mother of Istak, An-no and Bit-tik. She doesn’t want Dalin to be with Istak because Dalin was too young to be a widow. Mayang died in the journey to Pangasinan when Istak and Mayang was crossing the Agno river and the tree trunk hit the cart where in Mayang was inside that made the cart swallowed by the water raging down the river. Mariano â€Å"An-no† Salvador * An-no is the brother of Istak and Bit-tik and the Son of Mayang and Ba-ac. He was the one who brought Dalin to Po-on. An-no together with his family and relative went on a journey to Pangasinan. During their journey, He met Orang, Blas’ daughter and became his husband. An-no died because of Capitan Gualberto and other Spanish official who took him and killed him because of his father’s fault. Silvestre â€Å"Bit-tik† Salvador * Bit-tik is also the brother of Istak and An-no and the son of Mayang and Ba-ac. He also went to Pangasinan together with his family and relatives. During their stay in Rosales, Pangasinan. Bit-tik met Diego Silang during their stay in Rosales. He also has a girlfriend, Sabe, who leave Cabugawan, their new town and married a farmer from Carmay. But when An-no died, he took responsibility of the two children of his late brother and the farm. He became the husband of Orang, An-no’s wife. Orang * Orang is the daughter of Blas’ Ba-ac and Mayang’s relatives and the sister of Sabel who had an affair with Bit-tik, An-no’s brother. Orang became widowed when An-no got killed by the Spanish Officials but after the incident, she live with Bit-tik and became his wife. Padre Jose * Padre Jose is the Spanish priest who gave shelter and good education to Istak, an acolyte in the church in Cabugaw. Padre Jose helped Istak through Istak’s dream where he talked to his acolyte and gave him advice during their journey. Padre Jose served as an inspiration to Istak. He was also the one who taught many things to Istak that later on, helped Istak to overcome all the challenges and even sickness during their journey and during their stay in Cabugawan. Don Jacinto * Don Jacinto was a rich and educated man living in Rosales, Pangasinan. He was the one who helped Istak, his Family and Relatives in their daily needs in life. He was also the one who offered the land to the Family and Relatives of Istak. Don Jacinto was a good friend of Istak during the stay in Rosales, Pangasinan. He was also the one who lend Dr. Jose Rizal’s novels and even the newspaper to Istak in order for Istak understand more about the situation they’re going through that time. He is also a good friend of Apolinario Mabini who was staying with Don Jacinto. Apolinario Mabini * Apolinario is a good friend of Don Jacinto during that time. He is the cripple who asked for a favor to Istak. He was also the one who gave the job to Istak in delivering the letter to the President, Emilio Aguinaldo. Apolinario Mabini is well educated and has a passion in writing. He continued writing because he wants to encourage people to be united as one and fight against the nation’s freedom. General Pio Del Pilar * General Pio Del Pilar was a general that time who led the fight against the Americans. He was also the one whom Istak talked with regarding the letter that Apolinario Mabini sent to the President, Emilio Aguinaldo. Istak joined his army in defeating the Americans that time. II – Summary of the Novel Estaquio â€Å"Istak† Salvador is an acolyte in the church in Cabugaw. Istak served in the convent for almost ten years. His mentor, Padre Jose was the one who gave him shelter, food and even good education which made Istak fluent in Filipino, Latin and Spanish and even familiar with practical skills and medicine. With Istak’s knowledge, he was fit to be a priest and someday, Padre Jose told him that he could go to Vigan and be serve the church there as a priest. But when the time comes, when Padre Jose was replaced by a new younger Spanish priest in Cabugaw, Istak was sent home to Po-on because the priest told him that he doesn’t need him anymore and maybe because of what Istak saw during his stay in the Church where in the new Spanish priest, having an illicit sex to one of Capitan Berong’s daughter. The time comes when the new priest told them to evacuate the land that they don’t even own. Because of this, Istak’s father, Ba-ac who is angry and bitter to the Spanish colony because of what happened to his one hand, went to Cabugaw and beg to the priest to allow them to stay in the land for just one harvest since they don’t have anything to keep if they will leave the village. He also begged to the priest to allow his son, Istak to go back to the church and serve as an acolyte again but the priest doesn’t allow them. During that time, Ba-ac was surprised to find out that the priest he was talking was the one who ordered his official to looped Ba-ac’s hand until it became numb. Due to Ba-ac’s anger, he killed the young Spanish priest with the use of a silver crucifix. With this, he was forced to move out to Po-on immediately together with his family and relatives. He went to a journey to Pangasinan in order for him to escape the punishment of the Spanish government to him. During their preparation for the upcoming escape in po-on, An-no, brought Dalin together with her sick husband to the village and eventually died because of the illness. The Family and Relatives of Ba-ac immediately moved out the village except for Istak who refused to go with them. But when the Spanish officials reached Po-on, everyone left except for Istak that made his life in danger. He was closer to death that time but luckily, Dalin went to him and saved him. Their journey starts which led by Dalin and Istak who are familiar with the road. They also met Blas and his daughters during the journey to Pangasinan. During their voyage, they’ve been through a lot of challenges. One of Istak’s relatives got killed because of the encounter of the Bagos. Ba-ac also died during the journey to Pangasinan because of the Python who waited and attacked him. When they reach the Agno River, an unexpected situation happened when Istak together with Mayang, his mother was crossing the river then suddenly a huge tree trunk hit the cart where Mayang was staying that caused Istak’s mother’s death. They finally reached Rosales, Pangasinan through journeying for almost two weeks. When they reached Rosales, the people living their told them to go to Don Jacinto, a well known man in the place and ask for some help. Istak never wasted a chance, instead, he went to Don Jacinto’s house in Rosales, Pangasinan and asked for some help. Don Jacinto didn’t hesitate to help them. He gave a land to them where they can start their new life. Istak’s family and relatives called their new village, Cabugawan, since they are from Cabugaw. They lived in Cabugawan for almost ten years. During their stay, Istak and Dalin got married and had two sons namely, Antonio and Pedro. An-no and Orang also lived together but An-no died because of the Spanish officials and Capitan Gualberto who took him. Later on, Bit-tik and Orang lived together and Bit-tik took the responsibility of his brother’s children. Istak became close to Don Jacinto and soon enough, he also became close to Apolinario Mabini, Don Jacinto’s friend. That time, Mabini was sick and Istak gave him some medicines for him to drink. As time goes by, Istak earned the trust of Don Jacinto and Apolinario Mabini. He was asked by Mabini to send the letter to the President, Emilio Aguinaldo. During Istak’s trip, he experienced problems because of the Americans who were in the country that time. In Istak’s trip, he encountered American officials who shot his horse, Kimat. He also encountered problems where American burned the whole village and killed all the people there. He finally reached a village where General Del Pilar was. Istak lost the letter addressed to the president but instead, he told the General about the letter of Mabini, what he really wants for the country to be united as one. But Gen Del Pilar was not convinced and he sent Istak home. Istak never went home but instead, he stayed and joined General Pio Del Pilar’s army against the American soldiers. III – Analysis of the Novel A. Literary Analysis Characters Estaquio â€Å"Istak† Salvador/ Estaquio â€Å"Istak† Samson * Estaquio Salvador is the Major/Central Character in the Novel, Po-on by F. Sionil Jose. He was the one who resolves the conflict between Ba-ac and the Spanish Officials by leaving Po-on and gives information to his family and relatives of what he have learned during his stay in the convent and his journey with Padre Jose. Istak Salvador is also the Protagonist in the Novel since he was the one who faced the conflict during the time where the new priest wanted them to banished in Po-on and he was also the one who faced and experience situations where in he almost died. Istak is also a dynamic character since he changes his personality during the period. At first, he was contented in healing, teaching his fellow villagers but as time goes by, when he was asked to deliver the letter to the president and when he met Gen. Del Pilar, He leave what he used to do way back to Rosales and began to join the army to fight with the Americans. Ba-ac * Ba-ac, the father of Istak, Bit-tik and An-no, and the wife of Mayang is the Major/Central Character in the novel. He was the one who somehow resolves the conflict between him, Istak’s and the new Spanish priest in Cabugaw by begging the new priest to accept Istak in the convent. He was also the one who lead Po-on villagers to leave the village. Dalin * Dalin, a widow and the wife of Istak played as a Minor Character in the Novel, Po-on. In the novel, Dalin was the one who helped Istak and the Po-on villagers by leading the way to Pangasinan since she was familiar with the place. Mayang, An-no, Bit-tik, Orang * Mayang, the wife of Ba-ac, An-no and Bit-tik, the sons of Mayang and Ba-ac and Orang serve as Minor Characters in the novel. They were the one who helped Istak, Ba-ac and fellow Po-on villagers in journeying the land of Pangasinan. Padre Jose * Padre Jose, a Spanish priest in Cabugaw serves a Minor Character in the novel. He was the one who helped Istak by giving him enough education, teaching him about medicine and other practical skills and by teaching him different languages such as Spanish and Latin. He akso helped Istak during their journey when he appeared in Istak’s dream. The journey that Padre Jose and Istak had also helped Istak in journeying their way to pangasinan since Istak became familiar with the roads they are seeking that time. Don Jacinto and Apolinario Mabini * Don Jacinto, a well known man in Rosales, Pangasinan serves as a Minor Character in the novel. He helped Istak during their stay in Rosales, Pangasinan. He even gave lands to the Po-on Villagers. Don Jacinto also helped Istak to broaden his learning when it comes to the social situations in the country by lending him newspapers and other materials that Dr. Jose Rizal wrote. Apolinario Mabini, Don Jacinto’s close friend and became Istak’s friend also serves as a Minor Character in the Novel. Apolinario helped Istak during his stay in Rosales by giving writings that helped Istak in understanding the situations in the country. New Priest in Cabugaw and Capitan Gualberto * They serve as the antagonists in the novel, Po-on. The new priest was the one who ordered to loop Ba-ac’s hand and the one who want to banished the villagers in Po-on and other villages in Cabugaw. Capitan Gualberto serves as an antagonist in the novel because he was the one who seek for Ba-ac’s family in Rosales, Pangasinan and the one who killed An-no as a payment for Ba-ac’s mistake. Plot The event in the novel, Po-on by F. Sionil happened from 1880 to 1889. During this time, the Salvador Family together with their relatives who live in the village abandoned their beloved village, Po-on because of the sin that Ba-ac, the father of Istak, An-no and Bit-tik and the Husband of Mayang committed when he killed the new priest after realizing that he was the one who ordered to loop Ba-ac’s hand until it became numb. When Salvador Family and other Po-on villagers leave Po-on, Istak, the acolyte who served for more than 10 years in the convent in Cabuyaw intended to stay in the village, hoping that the Spanish officials will accept and understand what happened in the convent. Unfortunately, Istak got nearly killed by the Spanish Officials and the Village was burned and turned into ashes. Dalin waited for Istak and was the one who took care of him when he got almost killed by those Officials. The Po-on Villagers leave Cabugaw and took the journey to Pangasinan where they can start their lives again and for them to escape the cruelty of those Spanish officials who are looking for Ba-ac. During their journey to Pangasinan, they encountered many challenges that tested their patience, unity and strength. During their voyage, they encountered Capitan Gualberto who once checked the carts of the Po-on Villagers. When they reached the mountain, they encountered Bagos who killed a Po-on Villager uring the attack. Their journey to the mountain became difficult for the villagers. Ba-ac was killed during the journey to the mountain when a Python waited for the right moment to strike on its prey. Istak, who noticed that his father was no longer seated in the cart went back to check for his father but he found out that the Python was crushing the body of Ba-ac that caused his death. The Villagers now reached the Agno River but the current of the water is too fast that caused Mayang’s death when she and Istak finally crossing the river then suddenly, a tree trunk hit their cart. Salvador Brothers namely Istak, An-no and Bit-tik, together with their relatives now reached Rosales, Pangasinan. During their Arrival, the people in Rosales told the po-on villagers to ask Don Jacinto for help. Istak doesn’t hesitate to go and ask for Don Jacinto’s help and luckily, they were given a land to develop and claim it as their own, and named their land, Cabugawan. During their stay in Cabugawan, Istak are doing some healing to those who are sick. That time, a harmful disease was spreading in the nearby town that made Cabugawan Villagers threatened. As time goes by, the Spanish officials together with Capitan Gualberto reached the place where the Po-on villagers are staying. During that time, Istak got sick and he was too weak to function. When he finally recover from his Illness, Dalin, now his wife told him that these officials took An-no and killed him as the payment for what their father did way back in Cabugaw. During their stay in Rosales, Istak became closer to Don Jacinto and Apolinario Mabini, Don Jacinto’s good friend. Istak worked for Apolinario Mabini that time as the one who writes the draft made by Apolinario. As time goes by, the trust between Istak, Apolinario and Don Jacinto became stronger that made Apolinario trust Istak with the letter to be delivered to the President of the Philippines, Emilio Aguinaldo. When Istak journeyed to the location of the President of the Philippines, he encountered Americans who killed people in the village and Burned the whole village. The horse lend by Don Jacinto was shot during his encounter with the Americans that made Istak walked on the road and even in the mountains. He finally reached a village where he can buy a horse and that time, he met General Pio Del Pilar who lead the Filipino army against the Americans. Istak told the General about the letter for the president given by Apolinio Mabini that was lost. General Del Pilar asked Istak to leave the village immediately but Istak stayed and finally realized to join the army of General Pio Del Pilar. Setting The event in Po-on happened in Ilocos Region and the Cordillera Mountain Range. Po-on was in Cabugaw, Ilocos. When Istak’s family and relatives went to Pangasinan, they settled in Rosales. It all happened during the last few years of the Spanish Colonization and few months of American period. Point of View Estaquio, also known as Istak is the third person who is talking in the novel, Po-on. He was the one who narrates what happened when he and Padre Jose had their journey, and when they had a conversation in his dream. Estaquio also portrayed the first person in the novel because at some point, he was the one narrating what happened during his and Padre Jose’s journey. The author, F. Sionil Jose is the third person talking in the novel because he is the one who narrates the story by this personal point of view. Dalin, Istak’s wife portrayed the third person in the novel because there is time where she narrates what happened to her life during her voyage with her parents. Theme The theme of the novel, Po-on by F. Sionil Jose is the birth of the Philippine nation and the awakening of the Filipino citizens regarding the situations of the country during the Spanish and American Period. The theme of the novel is also the suffering of the people and the will of God. B. Sociological Analysis The political and social situations revolved in the novel, Po-on were the Spanish and Americans who claimed the Filipinos’ land, as their own land and how those people who called themselves superiors act in the society. The officials during that time only think about theirselves and how they will inherit all the lands in the country. Those officials who treated theirselves as superiors did everything that they can do to the citizens in the Philippines. They don’t have any respect to the people in the country especially to the women who were abused by those officials. C. Values The values that were present in the novel are the uniqueness of each person, empowerment, learning community and delight in the spiritual adventure with god. The uniqueness of each person portrayed in the novel serves as a big help for them to overcome all the challenges in life. This uniqueness includes the ability of each person to do everything that will make his/her life more meaningful, the strength and patience of each person experiencing challenges. The learning community is also present in the novel since the people in Po-on and now based in Cabugawan, Rosales, Pangasinan learned new techniques in handling their new life in Pangasinan. The people in Cabugawan learned to enhance their skills when it comes to field works. Lastly, the delight in the spiritual adventure with God is also present in the novel since Istak and other Po-on natives have a strong belief with God and offer their selves to the purpose of god for their lives. These values relate to the core values in Assumption College because just like the people portrayed in the novel, the core values of Assumption also portrayed the students and faculty when it comes to the morals of Assumption College. D. The Image of the Woman The images of the women portrayed in the novel are strong and very independent when it comes to field works. Dalin showed how strong she is when it comes to challenges. She had been through a lot of challenges in life that tested her patience and strength. Orang, Blas’ daughter also showed strength when she was took advantage by the Spanish officials. Despite of what happened to her, she remained strong. Mayang, Ba-ac’s wife also showed strength when Ba-ac died. She is also independent when it comes to her works in the village. These women were not respected by the Spanish officials that time. That time, they were inferior to the eyes of these officials. E. Relevance In the novel, Po-on, some of the situations happened that time were also present in the society today. It showed how people were abused, were not respected by those people who think they are superior. As a woman, the situation happened during Dalin and Orang’s time struck me because nowadays, it is still happening in the society. Women are abused by men, trying to get the dignity of these women. The social issues happened that time is also present in our society today. The Spanish officials present in the novel can be portrayed by the government officials who are present today. They have somehow the same traits; Acting as if they are superiors, as if they own the lives of the people in the society. The novel imparted the people nowadays how those people present during that time feel and experience. IV – Conclusion All in all, the novel, Po-on written by F. Sionil Jose portrayed the life of Istak and the Cabugawan Villagers in their newly hometown, Rosales in Pangasinan. After so many years of healing and teaching, Istak finally realized that he will just forget the things he used to do in Cabugawan and joined the army of General Pio Del Pilar who are against the Americans. Istak finally joined the army and leave his fate to God’s hand. Istak didn’t even bother going back to Cabugawan when General Pio Del Pilar asked him to. He finally forgets all the things he used to do in his hometown and do what is right for the country.

Decision-making Essay Example | Topics and Well Written Essays - 2000 words

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Jihad in Islam Essay Example | Topics and Well Written Essays - 3750 words

Jihad in Islam - Essay Example In any case, as various studies show, the interpretation of jihad as a call to use violence against all non-Muslims is unfounded (Ali & Rehman 2005). The fact is that the main source of this concept is the Qur’an. In turn, the study of the Qur’an makes it possible to understand that Islam focuses primarily on the spiritual struggle with one’s own passions and vices, while physical violence is seen as an extreme measure, which may be applied only in exceptional cases. In addition, despite the conventional wisdom, Islam can be seen as a much more peaceful religion compared for example with Christianity since Christianity demonstrates very careful attention to the concept of a just war and offers a much clearer conception of it than Islam. This paper analyzes the concept of jihad and provides its comparative analysis with the concept of holy war presented in Christianity. As noted above, a number of theologians, including Muslim ones, insist that jihad involves aggressive and violent methods of struggle for the Islamic faith. In particular, Professor Roda Mushkat (cited in Ali & Rehman 2005) insists on the idea that Islamic law enjoins Moslems to maintain a State of permanent belligerence with all non-believers, collectively encompassed in the dar al-harb, the domain of war. The Muslims are, therefore, under a legal obligation to reduce non-Muslim communities to Islamic rule in order to achieve Islam’s ultimate objective, namely the enforcement of God’s law (the Sharia) over the entire world. The instrument by which the Islamic state is to carry out that objective is called the jihad (popularly known as the ‘holy war’) and is always just, if waged against the infidels and the enemies of the faith. In turn, according to other contemporary Muslim theologians, who refer to the views of their predecessors, there are several types of jihad. In particular, it is believed that the Qur’an presents the

History Research Paper Example | Topics and Well Written Essays - 1250 words

History - Research Paper Example Nonetheless, the civil rights movement comprised various African-Americans, who led in the struggle for racial equality, since the blacks in America were entitled to less privileges compared to the whites. This essay focuses on the civil rights movement from WWII until 1968, this therefore, is the period between 1938-1968, with special attention on major events, which indicate struggle for racial equality by African-Americans, and whether they won or lost in their different struggles for equality. Although the Civil Rights Movement is associated with the African Americans only, this was important for both African Americans and the whites. After the civil war, which was detrimental to America, the country was left with many national issues to address in order to ensure stability of the nation and its people. It was during this period, after the civil war, which is also called the reconstruction period that major civil rights movement were experienced. During this era, America had a co nsiderable number of its population comprising African Americans. These were former slaves, who upon being freed, needed to find land, build homes, settle down, and live a free life, like any other white person. Therefore, the American governments had a responsibility of addressing the needs of the former slaves in order to ensure there entry back into the society, as free people. However, when the government failed to address the issues of the African Americans in a fair way, these would rise up and demand for fair treatment and fair legislation, which did not deny them of the privileges the whites were entitled to. Therefore, this continued struggle for racial equality is what gave birth to the modern civil rights movement. Before the WWII, the American government, starting the late 19th Century, had used the legislation to enable the integration of African Americans back in the society as free people. Although the government based its decisions and legislation on the doctrine of â€Å"separate but equal,† there were vast elements of racial discrimination, as the African Americans were not free to share public space or enjoy the privileges of same legislation with the whites. Public places and amenities such as restaurants, schools, bus and railroad stages, among others, were separated between the whites and African Americans. Facilities belonging to African Americans were of poor quality, and inferior, compared to those of whites. This was one of the situations, which would result in the civil rights movement. In 1938, one major incidence that showed struggle for equal rights was experienced in one of the Southern states. In these states, there was a high level of inequality of the African Americans, compared to other states. Southern states did not allow for the admission of African Americans in institutions of higher learning, but referred them to institutions of higher learning in the northern states. However, in 1938, one African American student , who was denied admission to the University of Missouri Law School, filed a case in court, since he wanted Law in this particular university, as others did not offer law. Nonetheless, the courts ruled that the student be admitted in the university. This is one of the incidences, which portray the struggle of African Americans to gain equal opportunities with the whites in America. During the WWII, African Americans

The Life and Works of James Baldwin Essay Example | Topics and Well Written Essays - 2000 words

The Life and Works of James Baldwin - Essay Example James, who was exposed to the religiosity of his stepfather, learned the significance of faith and religion in his life. Although David was not a caring stepfather, his religiosity influenced James and his brothers in a way that David had instilled Catholic morals on the family. For one, James became a youth minister in a Pentecostal Church in Harlem even at the age of 14. With his conformity to religious standards and intellectual pursuits, James gained recognition and lasting impression from his teachers, as well as his neighbors. To the people in their locality, James was considered as intelligent and righteous. He carried these values along with him as he struggled for the Negro race through participating in political and social activities as a writer. The deep religious foundations of Baldwin’s morality were later shown in his writings, as well as his preference for non-violent activism over bloody riots. As a child, James loved to read, and, during his school years, he showed an inclination toward writing. Although James showed his exemplary writing ability even in high school, he was not able to pursue his college education and other plans due to financial constraints. As the eldest child, James had to put his dreams aside and support his mother in sending his seven younger brothers to school. Thus, in his own discretion, James struggled to find a job after he graduated in high school in 1942. While putting his dreams aside means compromising his passion and talent, James considered his family as the most important part of his life. Finding a sustainable job was difficult for James. The fact that the year during which he lived was dominated by prejudice and racial discrimination, James was frequently warded off by employe rs mainly because of his color. This situation made him take whatever job opportunities that came along his way. For instance, he took the job in the railroad in New Jersey from which he was again dismissed for no apparent reason. Another significant event in James’ life was the death of his stepfather on the 29th of July 1943. On this day, also, her mother gave birth to his eighth sibling. This means that their family had grown larger, which, in turn, means that he needed to earn more for his family. In 1945, James’ life took an unexpected turn. Although, he worked during the day, he still found time to write a novel during his spare hours. His passion to read and write offered opportunities that influenced the rest of his life. For instance, he had the chance to meet Richard Wright, a writer, who helped James found a fellowship that could publish his works and support his writing expenses. In those times also, James was able to publish his stories and essays with Com mentary, The Nation, and Partisan Review, three of the most popular national publications during that time. As James was able to gain an audience for his literary works, his popularity also grew, and he was able to visit different American cities with his writing colleagues. By the year 1948, James moved to Paris as he was able to find another fellowship there. James’ stay in Paris enabled him to observe America in a distance; he was able to analyze the American social and political situation critically especially in relation to the African Americans, his race. Considering the wide view by which James observed the socio-political status of America, he was able to evaluate the American system of government objectively. Additionally, he was able to see clearly where he began, which developed in him the sense of determined destination. Thus, James’ stay in France enabled him to see both his beginning and his purposive end. While in France, James was able t

Business 5000 5day Essay Example | Topics and Well Written Essays - 5000 words

Business 5000 5day - Essay Example It is not only the business world that is increasingly engaging in scrutiny of CSR, but the literary community as well. This is a trend evident from the increased CSR studies and the wide array of theoretical concepts that attempt to elucidate this crucial aspect of business. For instance, early studies like those conducted by Drayton (2002, pp. 124) do not evaluate CSR as an entire company’s responsibility, but rather as a social duty of individual entrepreneurs. However, with progression in time, the literature diversifies to and most published works show CSR in a wider scope. There appears to be a consensus amongst scholars on the wide scope nature of CSR, as many literary sources show that the concept embraces ethical, environmental, and social challenges. Author Morsing and Schultz (2006, pp.123-134) makes the assertion that corporate social responsibility is largely propelled by increased public demands for improved corporate citizenship and companies’ transparenc y. ... , international diversification of companies is making many multinational companies (MNCs) come into contact with global customers and suppliers that have varying business and cultural backgrounds. As a result, these companies have to adopt norms and practices of the recipient country, in order to blend in and operate profitably in the new environment. This idea is supported by Mair and Marti (2006, pp. 23-35), who emphasizes that CSR agendas closely relate with global development. Apparently, CSR strategies are perceived as vehicles through which large MNCs can actively foster the welfare of developing nations, by conducting their operations in a responsible manner, especially in regard to environmental and social issues. However, as Crane and Matten (2003, p. 84) notes, the reality of the situation is that, majority of the large international companies usually undermine CSR provisions. This is shown by the corporations’ unethical and irresponsible behavior; characterized by problematic issues like provision of insecure workplace environment, gender discrimination, unfair payment, sexual harassment, as well as, pollution of the environment with toxic effluents or emissions. Even though CSR strategies are utilized in virtually every business environment, it is imperative to not that they may vary from one economy to another. The CSR approach in developing nations largely differs from that in developed regions. For instance, developing nations are characterized by continuing economic growth, making them suitable targets for majority of foreign corporations. These nations are considered to be lucrative, since they have abundant low wage labour, a wide variety of resources, and limited government restrictions. These are all crucial elements for MNCs profitable

Revolutionary War Essay Example | Topics and Well Written Essays - 2000 words

Revolutionary War - Essay Example Many of these tribes remained neutral. For centuries the tribes were dominated by the land-hungry colonists, and these tribes feared that the war would bring back the colonists in place of the British. Hence, there were those tribes, the loyalists, who fought on the side of the British, and battled against the colonists on their own. The patriots considered the Indians as a threat during the war. The Patriots identified the Native Americans as savages which only proved their extreme dislike for the tribes. The American Revolutionary War was in many ways a civil war. This can be said because most of the land oriented wars were fought within the United States. Secondly, loyalists who proved their allegiance to the British crown formed 20 to 30 percent of the population. The loyalist groups in many places openly battled against the patriots.1 It is believed that the neutrals formed the largest group. Since a large number of Americans remained in a dilemma whether or not to support the B ritish crown, the war became a battleground to win the confidence of the wider population. If the Patriots with their propaganda agenda could manage to divert the public psychology towards revolution, then it would be an utter failure for the British. After that, the British would lose the allegiance of the common people even if they could gain military victory. Therefore, the British understood the need to garner support from the American public. Many colonists had threefold reasons to support the British – some supported the British in anticipation of military victory, some joined the British side merely out of loyalty, while there were farmers who sold their lands to the British for profit. The loyalists spread misinformation about the patriots, infiltrated within the patriots. The loyalists persistently planted seeds of discord within the wider population. However, in the long run the patriots managed to garner more public support with their war of propaganda. The patriot s felt threatened by the loyalists on the home front and so did everything to weaken their strength by arresting them, seizing and burning their property. They subjugated the loyalists by using violence on them.2 Eventually, many of the loyalists left the American soil to settle in Canada, Florida, West Indies or Britain. An estimated 100,000 loyalists left America and they were branded as traitors. The public wrath against the loyalists declined in the 1790s and they could again reenter the American mainstream society. Violence against them ceased, although laws against them remained unchanged till the War of 1812.3 The British faced many military limitations to retain the loyalist’s support like they could not use harsh measures to suppress rebellions. This was an advantage for the patriots, although many neutral colonists were forced to join the ranks of the Revolutionaries. II. What role did women and Native Americans play in the Revolution? The American Revolutionary War was essentially a colonial war fought between the British and the colonists. Between 1772 and 1774 when the tension was at peak, many public figures convinced the ordinary citizens to participate in the war against British oppression. Through the means of propaganda the citizens were provoked against the British

Categorical imperative Essay Example for Free

Categorical imperative Essay The Golden Rule- Do unto other as you would have them do unto you. Yes, corny as hell, but it works. If you make a decision and think of yourself as suffering the potential outcome; it will often help to make a wiser and more considerate and ethical decision. EXAMPLE: if you are using a pirated software then think being in shoes of a person who has developed that software. All of his hard work is going in vein and he is getting nothing from you. 2. Immanuel Kant’s Categorical Imperative- Yes, take a note from a philosopher. If a action is not right for everyone, then it is not right for anyone. A bit idealistic and unrealistic for most scenarios; but hey, it might keep you from EXAMPLE: While using pirated software if you think that it doesn’t make any difference to developer’s income but, you think that if everyone started using pirated software then developer will get nothing from his software and then no one will develop any software because there is no income from that, which ultimately hurts the world as a whole†¦ 3. Descartes’ Rule of Change- Principle that states that is an action cannot be taken repeatedly, then it is not right to be taken at any time. Yes, another philosopher, how grand life is. Of course this should not surprise us considering that morality is one of the major areas of study of philosophy. EXAMPLE: if you are downloading songs from unauthorized sites for free and you think that let me do it once next time I will download it from authorized sites. Thus you think that doing this repeatedly is unethical then doing it once is also unethical. 4. Utilitarian Principle- This is where one takes the action that achieves the higher or greater value. This of course assumes that values can be put in rank order and understand the consequences of various courses of action. Pretty far away from the Golden Rule, Hugh? EXAMPLE: in critical situation rather categorizing action in ethical or unethical you should categories or rank them into more unethical to less unethical. For example keeping track of every email of every citizen might harm privacy of people so it is unethical but it is useful to avoid any terrorist activity so tracking email of every citizen of country is less unethical 5. Risk Aversion Principle- The principle that one take the action that creates the least harm or incurs the least cost. This assumes that all actions have some harm, and our job is to take the action with the least amount of harm. EXAMPLE: hacking is considered as unethical practice but in war-situation through hacking if you can get access to warehouse of firearm manufacturing company then it is useful to save your country by using that firearms thus in this case we are selecting an action which harm a firearm manufacturing company but saving whole country. 6. No Free Lunch Rule- This states that there is no such thing as a free lunch. If something someone else has created is useful to you, it has value and you should assume the creator wants compensation for this work. EXAMPLE: In India lots of people are using pirated windows 8 operating system thus they are not paying any compensation to Microsoft so this action is unethical.

Tesco Logistic Operations Analysis

Tesco Logistic Operations Analysis The logistic operations Executive Summary The objective of this report is to critically analyse the logistic operations in the newly opened food outlets of TESCO, UKs largest multiple retailer in Central Europe, Thailand and the more recent Fresh and Easy store in United States of America as against the well established logistic operations in the UK. For the purpose of coming up with a critical analysis, we have first studied the operations of TESCO in United Kingdom starting with the initial supply chain operations and then a gradual evolution of an effective and efficient supply chain. Next we evaluated the operation strategies adopted to maintain and manage the international operations and the challenges faced by Tesco to maintain a consistent global brand image. It was found that in order to maintain a consistent service delivery system across the globe; Tesco has been making necessary changes in the service operations like international warehouse management, continuous replenishment policy, and international logistics. The changes made have been in accordance to the legal and cultural sensitivity of the overseas country. The maintenance of international logistics has been critical for Tesco and with the geographical expansion it is imperative for Tesco to adapt to intermodal intercontinental mode of transportation. It is suggested that Tesco develop expertise in sea freight transport by developing dock outs near to sea shore in overseas countries and then transporting goods from docks to the respective central warehouse units. This will help in achieving economical and efficient freight cost considering the scenario that Tesco sources both locally and globally. Highly advanced Information Technology and IT systems have given Tesco a competitive advantage over the competitors on an international platform and has helped Tesco in maximizing the overall supply chain profitability. With the expansion happening across the continents it is important for Tesco to maintain consistent service operations across the globe. This can be done by developing remote station controlling and tracking of movement of goods by latest RFID and satellite sensing technology. Tesco need to develop dual monitoring system both on national and international level. With the usage of upscale Warehouse management system, international fleet management systems and the ERP systems coupled with remote sensing technology, Tesco can monitor and control international operations. 1.0 Introduction TESCO was founded in the year 1924 by John Edward Cohen. The name TESCO comes from the initials of Cohens tea supplier T.E. Stockwell combined with the first 2 letters of Cohen. Cohen is considered to be the biggest retail revolutionary responsible for several small revolutions which has led to the current retail industry. Tesco:OurHistory TESCO is one of the biggest retailers in the world operating around 2491 stores and employing over 350,000 people worldwide with profits exceeding  £3billion. The UK is the companys largest market while it has recently expanded their operations in Central Europe, Thailand and recently in US under the name of Fresh Easy. In United Kingdom, TESCO operates under four banners of Extra, Superstore, Metro, Express, One Stop and Homeplus. TESCO is listed on London Stock Exchange under the symbol TSCO and has a secondary listing on Irish Stock Exchange with the name TESCO PLC. Tesco international operation was in line with the vision of Tesco to become a global retail house. It entered into joint ventures with local partners, like SAMSUNG group in Korea and Charoen Pokphand in Thailand; also it started its US operations under the name of Fresh and Easy. The US operations were intended to be a direct competition to the Walmart. Tesco now operated in Ireland, Czech Republic and Poland as Central Europe operations, Thailand, South Korea, China, and Japan as Asian Operations and recently entered into US. 2.0 TESCO Logistic Strategy Initially under Cohen, TESCO sailed on the principle of Pile it High, Sell it Cheap[ Corina, M (1971)]. The idea was inspired from the USA retail format where bulk procurement was done resulting in low cost and thus better profit realization. However, with the changes in macro environment and increasing competition from other retail stores, there was decrease in profit margins and the company was left with tarnished brand image. Hence under leadership of MacLaurin, who succeeded Cohen, TESCO decided to bring in fundamental, radical and dramatic changes in the business operations and a business re-engineering was done with a focus to build an effective and efficient supply chain aided with the innovative usage of technology.(Tescocorporate.com, History) Currently, Tesco operates both local and global sourcing. There has been continuous evolution in the distribution and operation strategy of Tesco which can be split majorly into four phases. First was the time when there was direct delivery from the suppliers to the stores, this transformed into centralized regional distribution system as the second move in the late 1970s. The third move was a composite distribution strategy in the late 1980s and in the 1990s it was the vertical collaboration in the supply chain as the fourth move. Under its vertical collaboration strategy, the focus has been to streamline the supply chain processes with the usage of technology and sharing of information across the supply chain to build an effective and efficient supply chain. Sharing of information with the suppliers started in 1997 with the establishment of commercially secure data exchange system based on the internet to facilitate the suppliers with the information on the current inventory holdings. This was followed with analysis on the primary distribution (manufacturer to distribution centre) to implement changes that added net value over the entire supply chain. Once the primary distribution was stabilised, there was business motivation to make the logistics and flow of material streamline to generate further cost-benefit competence. This led to negotiation of more competitive distribution rates. This process of continuous change and improvement has led to radical decrease in the lead time to stores and from suppliers. 2.1 Value chain Analysis 2.1.1 Inbound Logistics This is the first step in the value chain, thus posses the first value creating opportunity. Tesco calls this as the primary distribution and the activities include receipt of goods at the warehouse from the suppliers, internal handling and distribution to the stores and finally placing the goods on display at the shelves. Quality control measures are taken at every point to ensure that the customers get true value for money and the unnecessary costs are not transferred to the customers. 2.1.2 Operations Operations form a very important and critical area for the smooth functioning of Tesco. The tasks involve daily inventory management, shelf display and stock management to ensure competitive advantage. 2.1.3 Outbound Logistics This involves delivery to the customer. Tesco offers convenience to the customers by giving them home delivery. Also efforts are made to improve trolley space, parking facilities and other tangibles to maximise feel good for the customers. 2.1.4 Marketing and Sales Through the clubcard initiative, Tesco has successfully engaged loyal customer base and attract more customers by heavy advertising through radio, local newspapers and TV. Tesco has also started their green initiative as a corporate social responsibility and branding itself as a green and responsible company in the eyes of the customer. 2.2 Tesco Logistics: UK Tesco holds a commanding 13% share in UK retail market. The focus has been to grow share in food while increasing the space contribution in hypermarkets. Tesco, at this point of time reached the optimum level of supply chain efficiency and the logistic operations are now benchmarked by the competitors. Currently stock is checked every day on a real time basis and based on the inventory, orders are processed centrally. Production schedule plans are prepared and the same is then transported from deport to the store after approval of depot in charge. Jones and Clarke (2002) 2.3 Continuous Replenishment: UK CR introduced in 1999, replaced the batch data processing with a continuous flow system and then multiple orders are sent to the suppliers thus reducing stock holding and better inventory control. Through this, the risk of high inventory passed to the suppliers. The suppliers got the orders as per the requirements more than once a day through the central batch processing unit. The same were then processed by the suppliers and then assembled as per the batch orders at the Tesco depot. Multiple deliveries are then made to ensure efficient fleet utilization and faster replenishment. Image from book The movement of goods happens through mostly road and railways in the UK. In 1997, Tesco started using canal mode of transportation to ship goods between Manchester distribution facility and Liverpool. The movement happens between a central warehouse and the local depots based on the batch orders generated through the central processing unit on a daily basis. The inventory is maintained by sharing the inventory status data with the suppliers on a real time basis. The control of stock levels is ensured so that no one runs out of any goods. By sharing the information, chances of bullwhip effect are minimized and actual forecasting and schedule planning is done. [Gustafsson K, Jà ¶nson G, Smith DandSparks L (2006)] 2.4 Overseas Operations By 2003, Tesco has started functioning successfully in Ireland, Slovakia, Hungary, Poland, Czech Republic, Thailand and South Korea. It is evident from the 2003 annual report of Tesco Plc that overseas operation now accounts for almost half the Tesco retail space and nearly 20% of sales (Tesco Plc Annual report, 2003). Managing international operations has been a challenge for Tesco. With the experience of managing an efficient supply chain in the UK, Tesco has been able to replicate the operation overseas in a similar manner. However there has been change in procurement strategy. Tesco has adapted to local and global sourcing strategy. Tesco has been able to utilize the local talent and resources and also managed to maintain a consistent global brand image. Local Operation and distribution is done through rail and road between a central distribution facility and the stores. It also uses sea transport to source products from global suppliers, thus maintaining a consistency. The prima ry distribution is kept similar as the UK operations and the use of information technology has enabled Tesco to optimize the supply chain activities and maximize the supply chain value internationally as well. Tesco unlike its UK operations has deviated from the just in time inventory management. To streamline the overseas operation they have identified local manufacturers to develop a cost effective competence over the competitors. The globally sourced products are ordered in bulk as per the fright management system and thus delivery of such products happens as per the stocks levels of the central processing units. Moreover, there have been legal bindings under the food and beverage laws of the various overseas countries and thus Tesco has to effectively manage as per the varying trade and labour laws. Due to global sourcing there has been change in the Continuous Replenishment policy as adopted by Tesco in the UK. The replenishments of globally sourced goods do not happen on a daily basis. The future demand of such goods is anticipated in advance and thus they are procured in bulk and transported through intermodal operations to maximize the overall supply chain profitability. With the onset of international operations, Tesco has realized the need of technology advancement and the high scale information systems to maintain and manage the global operations. The recent use of RFID technology has enabled Tesco to track and find the shipments and the local transportation in real time. Also, the ERP systems have been in place to maximize the supply chain value globally as well. However, to maintain the international standards and global brand image, there has been high cost occurrence on the transportation of goods procured from the international suppliers, thus leading to low margins in some cases. But with efficient supplier management program and real time sharing of information with the suppliers high transportation cost has been offset with the overall increase in supply chain profitability. Strategic Changes made to incorporate international operations Heavy investment is involved to expand geographically and there is need to provide cross cultural training to the employees. International sourcing from standard suppliers is shipped to the new locations through sea transport. RFID technology implemented to track and find the shipments. Utilization of local human and natural resources to achieve better margins. Hub and spoke model implemented to build central warehouses and docks near to sea and then transporting the same to the distant locations. Forecasting and demand estimation done centrally and the inventory details shared with the suppliers on a real time basis to ensure low inventory holding cost. Multiple deliveries from the suppliers ensured fast replenishment and zero stock out situations. 3.0 Transportation Policy Tesco sources both locally and globally. With the geographical expansion of Tesco to Central Europe, Asia and recently in US, it has been a challenge to manage the transportation and distribution of goods at the new locations keeping the quality consistent to that of the global image of Tesco. [Anderson, D. L., Britt. F. E., and Favre. D. J. (1997)] Risks associated with international logistics and transportation (Zhihui Song, Apr 2005) * Easy to lose control of operation and movements * Increase in paper work and documentation binding to the different legal and taxation in overseas countries. * Risk of delays in receiving and arrival of goods internationally. * Difficult to trade and trace as the point of action is remote. * There can be conflict in the customs and culture of the overseas country, * Lack of infrastructure capabilities in the hose country which may hamper the easy movement of goods 3.1 Rail Freight With the extensive rail reach in some of the overseas countries rail freight proves to be an economical on bulk ordering and low value goods. This mode of transport is low on speed and thus need to be used in slow moving goods and in instances where demand forecasting is accurate for a longer period of time. However there is a limitation in this mode because of the slow speed and inflexible service. But rail cannot be solely be relied as a transportation mode as the last mile has to be road. 3.2 Sea Freight With the geographical expansions, sea freight offers a cost effective mode of operation. The service however is slow but there is easy and quick availability of service due to the regular routes and service offered. There is a delay caused in this mode of transportation as it involved additional investment in developing port infrastructure for loading and uploading of goods. 3.3 Road Freight Road freight has to be put in place as a result of the strategic decision to ensure a balance between speed and responsiveness of the inventory management. Road Transport offers a fast and regular service but this can be a relatively expensive mode of transportation. This can be used in combination with roll on and roll off ferry services to cover intercontinental journeys. 3.4 Transportation Model for International and National Operations For the national distribution of goods, Tesco has been following intermodal transportation policy using rail, road and canal as means of transportation. It follows a hub and scope model where in central warehouses are maintained and through them the goods are sent to the local stores. Inventory at both the warehouse and local stores is tracked by a central processing unit. Inventory reports are generated on a real time basis in the local stores and in case of inventory falling under safety limits, warehouse is informed and the stock is dispatched. Freight management system is put in place which makes sure that the least cost incurring transportation is selected. [Bearnon, B.M (1998)] For the international operations, Tesco should look for standardizing their suppliers on an international level. A similar hub and spoke model can be implemented. The warehouses can be suitably located near the sea shore as dock units to ensure that the international supplies can be maintained on a relatively cheaper mode of sea transport. The choice of the dock units need to be made depending on the commercial and labour laws to ensure maximum profitability of the entire supply chain. Central warehouses can be maintained depending upon the location of the final local stores. An extended hub and spoke model can be realized with the goods being transferred from the dock units to the central warehouse and then finally to the end stores. 4.0 Information Technology: Critical Factor Information Technology now finds itself as an indispensable activity for any world class organization operating in any field, technology or sector. IT is now used as a means of competence over the competitors. IT has been used by organizations to restructure and re-engineer the distribution set up to achieve higher service standard, accurate production planning and demand forecasting thereby achieving low supply chain cost and high supply chain profitability. The recent advancements in the Information Technology enable the organizations to have a real time track and management of stock inventory at each level of the supply chain thereby elimination of any chance of information mismanagement and bullwhip effect. IT infrastructure now provides competitive position to a company through reduction of cycle time, implementation and free flow of cross functional information. [Smith, W B (2000)] Companies have now gone into maximum vertical and horizontal integration of supply chain stages by engaging into strategic tie ups with the suppliers, wholesalers, distributors and retailers. This inter organizational development of supply chain has been enabled by strong IT infrastructure, thus providing three distinct advantages of [Mishra R K (2004)] Cost Reduction Higher Productivity New product/ Market Strategies Typical supply chain as in case of Tesco can be split into 2 subchains. The first can be called as movement supply chain. This involves movement of raw material from suppliers to the company shop floor, cross functional movement of work in progress goods and the final movement of finished goods from warehouse to the retail stores. The other part of the supply chain is forward and backward information flow. The later subchain of information flow is rather more complex than the forward movement of the product from assembly line to the final retailing stage because of the integration of the multiple parties involved in the entire supply chain. Critical issue is of providing the right information at the right time at each stage of the supply chain, failure of which leads to passage of erroneous information across the supply chain which gets cascaded at each level. [King, J. (2000)] Also the use of strong IT infrastructure and advanced software services have helped Tesco in identifying the usage patterns of the end customers and has aided in developing a strong loyal customer base. This has helped in accurate demand forecasting, low inventory levels and an efficient production scheduling. Some of the advanced technological developments happening across different industries can be listed below Electronic Commerce: With the increase in internet savvy customers and continuous focus on providing convenience to the customers, organizations have resorted to conduction of business in a paperless environment. This involves emails, electronic money transfer and buying and selling of goods and services electronically on internet. This also involves quick and paperless cross functional movement of documents. Bar coding and Scanner: This is one of the most common technological advancement in the retail industry and can be seen at the checkout counter of the retail outlets. The bar codes carry full information of the products, details of suppliers and the entire product life cycle details. Data Warehouse: Data Warehouse refer to the consolidated database management of the companys entire production system database. This is used in making analytical and strategic decisions like demand estimation, production planning and forecasting by the top management of the companies. Enterprise Resource Planning tools: The SAP, Oracle ERP system forms backbone of the IT infrastructure of almost all the fortune 500 companies. These systems provide complete end to end highly optimised supply chain process flows that reduce the manual activities and help in achieving automated flow of information across the entire chain. With well equipped IT infrastructure, Tesco has developed a competitive advantage against the competitors. Sharing of information with the suppliers at Tesco started in 1997 with the establishment of commercially secure data exchange system based on the internet to facilitate the suppliers with the information on the current inventory holdings. This aided the suppliers to have a real time tracking of the required inventory at the production facility and the warehouse of Tesco, thus low inventory holding cost for Tesco and better demand estimation for both Tesco and the suppliers. With the use of IT, Tesco has become a market leader in United Kingdom, but with the globalization and geographic expansion, Tesco faces a challenge to monitor and manage the supply chain activities in the overseas location as well. For efficient monitoring and effective control it is imperative for Tesco to develop remote monitoring systems that can be used to track and locate the movement of goods locally and internationally. These remote monitoring applications have to be in consistent with the existing policies and the supply chain activities of Tesco, UK. The real time monitoring can be done by using satellite monitoring and tracking of movement of goods by implementing RFID technology, ERP systems to monitor the procurement, order processing and overseas supplier management, warehouse management and fleet management systems. International Warehouse Management System will help in providing buffer between supply and demand considering the fact that Tesco sources products and goods both internationally and globally. It can develop international stock holding facilities through which the goods can be transported efficiently and economically to the remotely located retail outlets. This will also help Tesco to maintain good dispatch facilities and warehouse operational activities. Developing an international Fleet Management System is needed for long term reliability of vehicles. It will help in maintaining scheduling, vehicle maintenance and tracking. This will help in international movement of goods across borders efficiently and economically, Electronic data systems need to be deployed to capture essential data of customers like customer details, usage patterns, order sizes and order details like product and quantity. This can be done by using a database system to select customers delivery, past shopping details across the different countries where the customer has shopped and thus producing a digital report of the special requirements if any of the customer. 5.0 Conclusion The report thus highlights on the critical evaluation on the changes in the supply chain operations especially international logistics and Information Technology up gradations in order to maintain consistent service delivery. Tesco need to adapt as per the legal and culture of the overseas countries, hence need to maintain global monitoring and controlling mechanisms to track the cross continent movement of goods and thus achieving maximum supply chain profitability. With the adaptation to international logistics and high scale information technology systems, Tesco can replicate the success in the UK on a global platform as well. 6.0 References Clarke, P (2002) Distribution in Tesco. Presentation for Tesco UK Operations Day 2002 [online] available from www.tesco.com/corporateinfo/ (12 Jan 2010) Corina, M (1971) Pile It High, Sell It Cheap, London: Weidenfeld and Nicolson Jones, D T and Clarke, P (2002) Creating a customer-driven supply chain, ECR Journal, 2 (2), pp 28-37 Tesco PLC (2009), Preliminary Results 2008/09 Additional Information [online] available from http://www.tescoplc.com/plc/ir/pres_results/analyst_packs/ap2009/prelim09/prelim09.pdf [14 Jan 2010] Fernie J and Sparks L (2004) Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts, Second Edition, London: Kogan Page Gustafsson K, Jà ¶nson G, Smith DandSparks L (2006) Retailing Logistics Fresh Food Packaging: Managing Change in the Supply Chain, London: Kogan Page Smith, W B (2000) Outsourcing supply chain information technology, Logistics Spectrum Jan-Mar pp. 14-22. Mishra R K (2004) Role of Information Technology in Supply Chain Management, Sambhalpur University [online] available from http://www.indianmba.com/Faculty_Column/FC461/fc461.html [16 Jan 2010] Anderson, D. L., Britt. F. E., and Favre. D. J. (1997), The seven principle of Supply Chain Management, Logistics Management. [online] available from http://www.manufacturing.net/magazine/logistic/archives/1997/scmr/11princ.htm [14 Jan 2010]. Bearnon, B.M (1998), Supply Chain design analysis: Models Methods, International Journal of Production Economics, Vol. 55 pp. 281-294. King, J. (2000), B2B exchanges Tighten Buyer seller Data Links, Computer world, Vol. 34 (10), pp. 42 March 2000. Zhihui S, (2005) Shijiahunag Railway Institute Risk and Uncertainty Analysis, International Logistics, April 2005, Volume 4, No 4 Rowley J and Williamson J, (2009) Logistics Operations, Coventry University

Opto-Electronics for Communications: Spectrum Analysis

Opto-Electronics for Communications: Spectrum Analysis This experiment studies the wavelengths of the colours in the spectrum of a light source. I will measure the angle at which colour splits. I will carry out this experiment with three different light sources: Tungsten LED Laser Diode Light Source Spectrum The electromagnetic spectrum describes all the wavelengths. It ranges from the smallest waves possible, radio waves to the largest waves, Gamma radiation. All different size waveforms have different uses. Energy Frequency Wavelength Radiation type Typical use Lowest Lowest Longest Radio waves Television signals Microwaves Cooking, mobile phones Infrared Optical fibre communication Visible light Seeing Ultraviolet Detecting forged bank notes X-rays Medical images of bones Highest Highest Shortest Gamma radiation Killing cancer cells The only Electromagnetic waves we can see are Visible Light Waves. We see visible light waves as colours of the rainbow. Each different colour has its own wavelength different to the others. The longest wavelength is Red, with the shortest wavelength being Violet. The combination of all the light wave colours makes white light. Diffraction We can see each colour of the Visible light spectrum by shining a white light through a prism. By diffraction, the white light splits apart into different colours of visible light. Water vapour can carry out the same effect of diffraction, and the result is a rainbow. Gratings A diffraction grating is a slide with a number of parallel slits drawn on it. The slits are very small, usually 600 per 1mm. When a beam of light is directed at the grating, light will diffract of it and the light is dispersed in certain directions only. This is commonly used to separate colours of the incident light because the diffracted light has different angles according to: All equipment used for this experiment was taken from the PASCO Educational Spectrophotometer Accessory Kit Rotary Motion Sensor Aperture Bracket Light Source PASCO data acquisition software High Sensitivity Light Sensor Equipment Setup Set up the Spectrophotometer next to your chosen light source as shown in Figure 2. Mask the light source with Collimating Slits so it transmits a thin 0.5 to 1.0 cm beam. A hood should be used over the light source to remove any distortion in the experiment results. Align the light source. Turn on the light source and align the light beam by adjusting the Collimating Slits, Collimating Lens and Focusing Lens so a clear image of the central ray appear on the light sensor. Connect the Light Sensor and Rotary Motion Sensor to channels A and B of the PASCO computer interface. Software Setup Open the PASCO data acquisition software. Connect Digital channels 1 and 2 to the Rotary Motion Sensor. Connect Analog Channel A to the Light Sensor. Set up parameters for the Rotary Motion Sensor. A sample rate of 20 Hz with a high resolution of 1440 Divisions per Rotation. Use the PASCO softwares calculator function to calculate the Actual Angular Position based on the Angular Position measurement made by the Rotary Motion Sensor. The measured Angular Position should be divided by 2à Ã¢â€š ¬. Data Recording Setup In the PASCO data acquisition software, select the graph mode. Select the vertical axis as Light Intensity, and Horizontal axis as Actual Angular Position. Turn off the lights in the laboratory to ensure the results are as accurate as possible and no background light interferes. On the top of the light sensor select the appropriate gain setting. Different light sources will require different settings. Select Start Recording Data Turn the light sensor slowly in one complete circle. This will scan through the first order spectrum lines and data will be recorded in the PASCO data acquisition software. Select Stop Recording Data Data Analysis Setup The size of the wavelength can be calculated by analysing the results of the experiments and using the gratings equation. By using a visible light spectrum, we can determine what colour the light is from the size of the calculated waveform. Wavelength Measure the two peaks, R1and R2 Use the visible light wavelength spectrum below to find out what the wavelegth is Tungsten Light Source Dating back to the 1800s, Tungsten light sources are the oldest and most tested light source invented. They first became commercialised by Thomas Edison at the end of the century, leading on to the first light fittings, named after Edison himself. The Edison Screw or ES. A Tungsten filament is the key element to a Tungsten light source. Light is emitted from the filament when it is heated. The filament is heated by passing current through it. This is possible because of the high amount of current passing through such a small conductor. Inert gas such as Argon usually surrounds the conductor to ensure that it does not ignite. 95% of the energy from a Tungsten light source is wasted in the form of heat. Only 5% of the energy is actually used in the form of visible light. This makes it a very inefficient light source. Being a blackbody radiator, a Tungsten light source has a continuous spectrum of light. It generates a high amount of red light compared to natural day light, which gives it the yellow tint. Beyond the visible light spectrum a Tungsten light source even emits infrared wavelengths. This is a waste of energy as it cannot be seen by the human eye. On the next page are the results from the PASCO data acquisition software whilst carrying out the experiment procedure using a Tungsten light source. The light sensor was set to have a gain setting of 100 because of the large spectrum that the wavelength covers. Peak to peak wavelength: Infrared Waveform Trough to trough: Ultraviolet Waveform My experiment results show that the Tungsten light source is emitting wavelengths in the range of 317.88 to 895.14nm. The Tungsten light source is a warm white light as well as Infrared and Ultraviolet light. LED Light Source A LED or Light Emitting Diode is a semiconductor that gives out light when current is passed through it. It is a much more efficient method of emitting light compared to more conventional light sources such as Incandescent lights or Fluorescent lights because less heat is generated, resulting in less heat loss. As well as being more energy efficient compared to Incandescent light sources, LED light sources have a much longer operational time. At the end of an Incandescent lights life the filament will burn out, resulting in the bulb not emitting light. A LED light source after 50,000 hours of use will start to become dimmer and emit less light. The result of this is a light source that lasts a lot longer. The first commercial LED light sources developed were by Hewlett Packard in 1968 to replace indicator lamps. At this time, only LEDs emitting red light were available. Only later on in 1994 were LEDs that emitted blue light first demonstrated by Isamu Akasaki and Hiroshi Amano, who went on to be awarded the 2014 Nobel Prize in physics for their discovery. With the invention of blue coloured LEDs, the invention of white LEDs became apparent. The white LED is a combination of LEDs that emit red, green and blue light. This then led to the LED light source revolution we currently live within. The working principle behind a LED is what is called a P-N Junction. A P-N junction will convert electric current into visible light. This is often called electroluminescence. Colour Wavelength (nm) Typical Material Used Infrared > 760 Gallium arsenide Red 610 to 760 Aluminium gallium arsenide Orange 590 to 610 Gallium arsenide phosphide Yellow 570 to 590 Gallium arsenide phosphide Green 500 to 570 Gallium phosphide Blue 450 to 500 Zinc selenide Violet 400 to 450 Indium gallium nitride Ultraviolet Indium gallium nitride White Broad Spectrum Cool white is a blue LED combined with a yellow phosphor. Warm white is a blue LED combined with a orange phosphor. Table 1: Wavelengths of each colour LED Above is a table outlining the individual wavelengths for each colour that is produced by Light Emitting Diodes. The most common type of LED light source shines line in a single direction. The result of this is a light bulb that only lights up a small area. To correct this problem for use as light sources to light up areas and not as indication lights, most LED light sources are coupled with reflective plates that distribute the light evenly around the room. On the next page are the results from the PASCO data acquisition software whilst carrying out the experiment procedure using a LED light source. The light sensor was set to have a gain setting of 100 because of the large spectrum that the wavelength covers. Peak 1 Peak to peak wavelength: Yellow Waveform Trough to trough: Green Waveform Peak 2 Peak to peak wavelength: Blue Waveform Trough to trough: Blue Waveform My experiment results show that the LED light source is emitting visible light in the ranges of 388 to 473nm and 514 to 583nm. The LED is emitting a combination of yellow and blue to create a cool white colour. White LED By combining yellow and blue waveforms, a cool white colour is formed. This is carried out by lining a blue LED with yellow phosphor. Both yellow and blue photons are emitted. This method of creating white light is much more effective than the more conventional LED RGB method of combining red, green and blue waveforms. This effect was discovered by Sir Isaac Newton in the early 1700s when he was performing colour matching experiments. The colour temperature of the white LED light source is controlled by the thickness of the yellow phosphor that is coated onto the blue LED. Over time, the yellow phosphor will degrade and so the colour characteristics of the LED light source will change. Operating at high temperatures can accelerate this. Laser Light Source Laser is an acronym of Light amplification by simulated emission of radiation. A laser light source emits light when electrons in the atoms of gases become excited by absorbing energy from electrical current. Electrons travel from the lower energy point to the higher energy point around the atoms nucleus. When they travel back from the higher point to their resting state the electrons emit visible light. The wavelength of the photons emitted are constant and coherent, unlike ordinary visible light from other light sources. This means that only one wavelength of light is emitted from a laser light source, resulting in only one specific colour. Also because of this, the light is not diffused like a conventional light source. The light emitted is a very tight beam. The result of this is a beam of light that can travel much further than other light sources. By harvesting the narrow powerful light, laser light sources have various applications such as: Entertainment Laser light shows are created by bouncing different lasers into each other to create special effects Computing Lasers can be used as a form of communication due to the high speed of light. The most common application is fibre optics. Production Due to the high amount of energy concentrated in a laser light source, they can be used in production to cut a range of materials. Optical Fibre Communications Information in the form of coded light of infrared signals are carry across Optical Fibres. The information carried across Optical Fibres can be much more than an ordinary copper data cable of the same diameter. An optical fibre is a very thin shard of glass. Next to no light is absorbed by the glass. Light is carried from one end to the other by total internal reflection (TIR), even when the fibre is bent. The signals in optical fibres do not weaken as much over long distances as the signals in ordinary cables. The laser diode that is used for optical fibre communications is typically either 850nm, 1300nm or 1550nm. This means that the waveform used is in the infrared field of the electromagnetic spectrum. We use infrared because the attenuation if the fibre is less at infrared wavelengths. On the next page are the results from the PASCO data acquisition software whilst carrying out the experiment procedure using a LED light source. The light sensor was set to have a gain setting of 10 because of the small spectrum that the wavelength covers. Peak to peak wavelength: Red Waveform Trough to trough: Red Waveform My experiment results show that the laser light source is emitting visible light in the range of 624 to 690nm. The laser is emitting a red light. The overall results of the spectrum experiment look unique to each other. All three light sources have different spectra to each other. The Tungsten light source has a wide range across the spectrum covering all the visible colours, as well as ultraviolet light to infrared. The LED light source has a much smaller range across the spectrum compared to the Tungsten light source by only emitting waveforms that combine colours to create a cool white effect. The Laser light source had the smallest range on the visible light spectrum, only covering the colour red. This light source is much more concentrated on one area of the spectrum compared to the other light sources. From the results, I can see why each type of light source is used for its applications. Tungsten light sources cover all colours within the visible light spectrum, and so they are good for illuminating objects, in the form of a light bulb. LED light sources only cover specific colours within the visible light spectrum, and so they are good for indication lamps and signals. Laser light sources only cover one area of the light spectrum and therefor used for communications. Laser diode light sources are the key piece of equipment for optical communications because of the small wavelength that they emit. This small wavelength can be interpreted as data signals and used as optical communications. The overall results of this experiment where great. The result were exactly how I predicted them to be. If I could change anything about the experiment, it would be the Tungsten light source. I would use a larger light source as the Tungsten light source used was not very effective during the experiment. Dr Yongkang Gong University of South Wales Lecturer For teaching me about light waves Christopher Edwards Alex Houston Daniel Price University of South Wales Students For taking part in this series of experiments. BBC. (n.d.). Introduction to light waves. Retrieved from BBC Bite Size. Lighting Research Centre. (n.d.). How is white light made with LEDs? Retrieved from http://www.lrc.rpi.edu/programs/nlpip/lightingAnswers/led/whiteLight.asp NASA. (n.d.). What Wavelength Goes With a Color? Retrieved from https://science-edu.larc.nasa.gov/EDDOCS/Wavelengths_for_Colors.html PASCO. (n.d.). Educational Spectrophotometer Accessory Kit and System. Photon Start. (n.d.). How LEDs Produce White Light. Retrieved from http://www.photonstartechnology.com/learn/how_leds_produce_white_light Physics Education. (n.d.). What is electromagnetic radiation? Retrieved from http://cmb.physics.wisc.edu/pub/tutorial/spectrum.html Physics Forums. (n.d.). LED light diffraction . Retrieved from https://www.physicsforums.com/threads/led-light-diffraction-scattering.211563/ Science World. (n.d.). Retrieved from Wolfram: http://scienceworld.wolfram.com/physics/SnellsLaw.html Snells Law Explained. (n.d.). Retrieved from Hyper Physics: http://hyperphysics.phy-astr.gsu.edu/hbase/geoopt/refr.html The Law of Refraction. (n.d.). Retrieved from Math Fundimentals: https://www.math.ubc.ca/~cass/courses/m309-01a/chu/Fundamentals/snell.htm TIR. (n.d.). Retrieved from Physics Class Room: http://www.physicsclassroom.com/class/refrn/Lesson-3/Total-Internal-Reflection X-Rite. (n.d.). What is a spectrophotometer? Retrieved from http://www.xrite.com/learning/other-resources/what-is-a-spectrophotometer

A Little Bit About Einstein Essay -- essays research papers fc

Albert Einstein is known as one of the greatest scientists of all time. He has propose many great theories like the Special Theory of Relativity, the Theory of General Relativity, and E=mc2. (Einstein is famous for these theories along with his help in developing the laser.) He also influences many other scientists in the study of quantum theory and the cosmos. Know one really will ever understand what went on in this man’s mind but he was defiantly one of the greatest men of all times. The following is a description of this great scientist. Albert Einstein was born in Ulm, Germany on March 14, 1879. He was born to Herman and Pauline Einstein, middle class German Jews. Einstein was a very bright child; a magnetic compass sparked his interest in the natural world, at the young age of four. Einstein began his formal education at a school in Ulm. Contrary to what you would think Albert hated formal schooling. He often did poorly in subjects such as Geography, Language, and History, but excelled in Mathematics and Science. He generally did his real studies at home where he concentrated on physics, mathematics, and philosophy. One year one of Einstein’s teachers suggested that he leave school, so at mid-term the 15 year old boy quit school. Einstein then moved to Italy to help his father in business. In 1895, he failed the entrance exam for the Swiss Federal Institute of Technology. They suggested that he studied at a Swiss school in Aarau. There he studied theories of electromagnetism, by James Clark Maxwell. At the age of 16, he wrote an essay on why he would like to study theoretical math or physics. He stated, "All above it is my individual disposition for abstract and mathematical thought, my lack of imagination in practical talent. My inclination s have also led me to resolve that is quite natural; one always likes to do things which one has talent. And there is a certain independence in the scientific profession which greatly pleases me." He graduated from the Swiss school, in 1896 at 17 years old. Then he was then accepted to the Institute of Technology in Zurich. This is where he met his first wife, Melvia Merich; she was the only girl in his physics class. They had a daughter, Lieserl, together who was given up for adoption and never see or heard of again. Th... ...es were confiscated by the Nazi government, The Nazi’s put Einstein at the top of the list of people stripped of their German citizenship. Einstein moved to the United States to escape the Nazi Germany, and also settled in Princeton New Jersey with Elsa. After World War II began Einstein urged President Roosevelt, after a series of letters, to push the study of nuclear war power and its effects. He was informed that Nazi Germany had the intelligence to create nuclear weapons of mass destruction. Einstein then became a United States citizen, he also remained a Swiss Citizen. He remained in the United States until his death in 1955. Einstein died of heart failure on April 16th in Princeton New Jersey. Einstein the was one the greatest scientists of all time, he discovered theories no one else ever even thought of, and created a completely different way to look at the natural world. Bibliography http//:www.alp.org/history/einsteinearly1.htm http://www.groups.dcs.st-and.ac.uk/~history/mathematicians/Einstein.html http://library.advanced.org/11924/einstieninfo.html Encyclopedia Britannica On Line World Book Multimedia Encyclopedia CD-ROM A Little Bit About Einstein Essay -- essays research papers fc Albert Einstein is known as one of the greatest scientists of all time. He has propose many great theories like the Special Theory of Relativity, the Theory of General Relativity, and E=mc2. (Einstein is famous for these theories along with his help in developing the laser.) He also influences many other scientists in the study of quantum theory and the cosmos. Know one really will ever understand what went on in this man’s mind but he was defiantly one of the greatest men of all times. The following is a description of this great scientist. Albert Einstein was born in Ulm, Germany on March 14, 1879. He was born to Herman and Pauline Einstein, middle class German Jews. Einstein was a very bright child; a magnetic compass sparked his interest in the natural world, at the young age of four. Einstein began his formal education at a school in Ulm. Contrary to what you would think Albert hated formal schooling. He often did poorly in subjects such as Geography, Language, and History, but excelled in Mathematics and Science. He generally did his real studies at home where he concentrated on physics, mathematics, and philosophy. One year one of Einstein’s teachers suggested that he leave school, so at mid-term the 15 year old boy quit school. Einstein then moved to Italy to help his father in business. In 1895, he failed the entrance exam for the Swiss Federal Institute of Technology. They suggested that he studied at a Swiss school in Aarau. There he studied theories of electromagnetism, by James Clark Maxwell. At the age of 16, he wrote an essay on why he would like to study theoretical math or physics. He stated, "All above it is my individual disposition for abstract and mathematical thought, my lack of imagination in practical talent. My inclination s have also led me to resolve that is quite natural; one always likes to do things which one has talent. And there is a certain independence in the scientific profession which greatly pleases me." He graduated from the Swiss school, in 1896 at 17 years old. Then he was then accepted to the Institute of Technology in Zurich. This is where he met his first wife, Melvia Merich; she was the only girl in his physics class. They had a daughter, Lieserl, together who was given up for adoption and never see or heard of again. Th... ...es were confiscated by the Nazi government, The Nazi’s put Einstein at the top of the list of people stripped of their German citizenship. Einstein moved to the United States to escape the Nazi Germany, and also settled in Princeton New Jersey with Elsa. After World War II began Einstein urged President Roosevelt, after a series of letters, to push the study of nuclear war power and its effects. He was informed that Nazi Germany had the intelligence to create nuclear weapons of mass destruction. Einstein then became a United States citizen, he also remained a Swiss Citizen. He remained in the United States until his death in 1955. Einstein died of heart failure on April 16th in Princeton New Jersey. Einstein the was one the greatest scientists of all time, he discovered theories no one else ever even thought of, and created a completely different way to look at the natural world. Bibliography http//:www.alp.org/history/einsteinearly1.htm http://www.groups.dcs.st-and.ac.uk/~history/mathematicians/Einstein.html http://library.advanced.org/11924/einstieninfo.html Encyclopedia Britannica On Line World Book Multimedia Encyclopedia CD-ROM